Purpose Awards

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Previously called The Campaigns for Good Awards, the new name was adopted for the scheme when it debuted in the US in 2019. It reflects the growing use of 'purpose' as a term for modern campaigning that puts a positive cause or progressive movement at its centre.

The Awards recognise campaigns that use creative ideas successfully to further positive causes, and also acknowledge the organisations behind them.

The Awards are open to agencies, brands, public sector bodies, charities and NGOs throughout EMEA.